Merrell x Stitch Coffee

An urban fishing event to launch Merrell’s new shoes.

Stitch Coffee partnered with Merrell to launch Merrell’s new shoes at Outside in the City, an urban fishing event at Watsons Bay in Sydney. I designed and illustrated a cold brew can and a t-shirt for the launch.

Putting the shoes in the story.

The launch was for Merrell’s shoes, so they had to be the focus, even on a coffee can. Instead of placing two logos side by side, I put the product inside Stitch Coffee’s world: Arnaud wears the shoes on an urban fishing trip, the same idea as the event itself.

Fig. 1–2 — Yuzu Cold Brew can; t-shirt back print

• Yuzu Cold Brew can. Clear can, with the cold brew forming the background to the artwork.
• T-shirt. Merrell logo on the front, Arnaud illustration on the back.

Launched at Watsons Bay.

Both pieces launched at Outside in the City, an urban fishing event at Watsons Bay in Sydney, with the cold brew served to guests.