Taster Cups

ClientStitch Coffee

Year2026

ScopeCup artwork · Illustration · Typography

A collectable cup series for coffee festivals.

Stitch Coffee released a limited series of four taster cups for coffee festivals across China, also sold in Sydney. Worn around the neck, each cup is used to taste samples from stall to stall.

The theme had to link to the festival assets: tasting notes from around the world.

Four origins, four scenes.

Each cup puts Stitch Coffee’s characters in a scene from a major coffee-producing origin, taking part in an activity associated with that region, such as playing soccer in Brazil. Together the cups tell one story, designed to make fans want to collect all four.

Fig. 1–2 — Brazil cup; pouring into the Ethiopia cup

• Cup artwork. Four designs, one per origin.
• Illustration. Stitch Coffee’s characters in scenes from each region.
• Board game. A separate limited release, printed on the delivery box to encourage people to keep and reuse it. Shown under the cups in the opening image.